Built for What Matters campaign

The "Built for What Matters" campaign amplified The Trade Desk’s mission to make a better and more relevant advertising experience for everyone. The campaign articulates that an ad-funded open internet is critical to a thriving marketplace of ideas. In its initial launch, the campaign focuses on the key attributes of the open internet including trust, transparency, and objectivity — supporting journalism and premium content.

The global campaign features transcreated and localized creative for the APAC and EMEA markets.

Because Journalism Matters

We captured the zeitgeist of the industry in response to unredacted complaints against the walled gardens in this very topical 30 second spot. Editing and motion graphics by Christian Mroczka.

Because Reach Matters

We captured the zeitgeist of the industry in response to unredacted complaints against the walled gardens in this very topical 30 second spot. Editing and motion graphics by Christian Mroczka.

Because Transparency Matters

For advertisers, trust is on trial. But you have a choice. The choice to advertise where it’s best for your brand — and to see the true value of your media investment. No black boxes. No hidden agendas. These decisions determine how your brand — and the entire industry — will grow and flourish in the future. Editing and motion design by Christian Mroczka.

Because Artificial Intelligence Matters

What if artificial intelligence could make your advertising more intelligent? Our AI analyzes up to 15 million ad impressions each second to help you pinpoint the ones that are most valuable to your brand and discover your next crop of loyal customers.

Because Precision Matters

The upfront model of media buying wasn’t created for the modern digital landscape, and while it can be argued that there is a time and place for it, the truth is there’s a better way. We live in a world with untold amounts of data at our fingertips, why wouldn’t you use that data to reach your audience?

Because Engagement Matters

With access to 150 million Connected TV households in the U.S. — we can put your brand at the heart of the action when fans lean in. Advertise on every major sporting league, network, and streaming platform.

Because the Future of TV Matters

Truly effective advertising requires an objective, unbiased approach to media buying. Only through our objective marketplace approach can we deliver effective media and measurement, harnessing the true power of first-party data.

Because Data Matters

Data matters. That’s why we’re revolutionizing the way it’s priced for the entire industry — helping marketers pay for exactly what works.

Because Retail Data Matters

Retail data matters. And with more retail partners than any other media buying platform, we can help you make every ad dollar count.

Because Growth Matters

Winning market share starts with winning hearts and minds. And when you put the right ad in the right place at the right time, it’s not about if your brand will grow, it’s how much.

Because ROI Matters

With The Trade Desk, you can measure the impact of your ads online, offline, and on the bottom line.