Ten iconic brands.
One global campaign.
Becoming a household name takes the right mix of brand building and data-driven marketing. In this global “Because Advertising Matters” campaign, we share how iconic brands like ‘Coca-Cola, Samsung, Uber, Kraft, Ford, Hersheys, Heinz, Dove, Reese’s and Nescafé’ make their way into the most important moments in peoples’ lives — big and small. Because long-term loyalty is just as important as short-term success.
The campaign drove +34% top-of-mind awareness (up 62% YoY) spanning CTV, digital audio, digital out-of-home, display, and paid social. It was transcreated across 10+ languages worldwide.
Additionally, I penned an op-ed on the topic: read here
This case study highlights the complexity of the campaign and its overall impact for The Trade Desk brand.
Campaign photography stills
Here is the anthem film for the first phase of the campaign.
