https://www.haleofaday.com/blog daily 0.75 2021-05-22 https://www.haleofaday.com/blog/post-3-87cgr monthly 0.5 2019-07-10 https://www.haleofaday.com/blog/post-2-pfp8h monthly 0.5 2019-07-10 https://www.haleofaday.com/blog/post-1-7gek5 monthly 0.5 2019-07-10 https://www.haleofaday.com/home daily 1.0 2025-11-14 https://www.haleofaday.com/contact daily 0.75 2021-07-10 https://www.haleofaday.com/about daily 0.75 2021-11-13 https://images.squarespace-cdn.com/content/v1/607d9ab961b61553f4589035/1625949593573-IAXABGAIO2MMBBRQJ0B3/14693536002_1ae8eef07c_o-re.jpg About Shana Hale - A bit about me. Why, hello. I’m Shana. (Pronounced Shay-nah, rhymes with Dana). Thanks for taking the time to visit my site. I currently lead the global, in-house creative agency “TTD’s Creative Shop” at The Trade Desk. There, we work on everything from concepting and executing global 360 campaigns, massive events, and everything in between. I head up a variety of different disciplines within the shop: Design (Digital, Experiential, Commercial Activations, etc.), Copy, Production + Studio, Creative Operations, and Brand Strategy — working in lockstep with our marketing and business leadership to create amazing work with impact. Additionally, I manage our relationships with external creative agency partners. We are always on the hunt for the next Big Idea. I reside in the beautiful Brooklyn neighborhood Fort Greene, where I chase after my 2 kids. I’m continuing to update this site, so please check back for new work. I hope this site gives you a smile or two. Image on Left (or Above on mobile) Taken in Rome, whilst learning about typography through SVA’s Master’s Workshop with design legend Louise Fili — highly recommended. https://www.haleofaday.com/work daily 0.75 2021-10-22 https://www.haleofaday.com/work/mythbusters-campaign monthly 0.5 2021-12-12 https://www.haleofaday.com/work/retail-campaign monthly 0.5 2021-12-12 https://www.haleofaday.com/work/case-study-films monthly 0.5 2021-11-13 https://www.haleofaday.com/work/project-six-ldw7s monthly 0.5 2021-07-10 https://www.haleofaday.com/work/adweek-coverwraps monthly 0.5 2021-07-12 https://www.haleofaday.com/work/project-five-t3d72 monthly 0.5 2021-11-13 https://www.haleofaday.com/work/project-four-hhz9t monthly 0.5 2021-11-13 https://www.haleofaday.com/work/the-grade-building-led-content monthly 0.5 2021-07-12 https://www.haleofaday.com/work/global-events monthly 0.5 2021-11-13 https://www.haleofaday.com/work/project-three-86rgn monthly 0.5 2021-07-10 https://www.haleofaday.com/work/fun-little-projects monthly 0.5 2021-07-12 https://www.haleofaday.com/work/measurement-campaign monthly 0.5 2021-11-13 https://www.haleofaday.com/work/project-two-sszf6 monthly 0.5 2021-07-10 https://www.haleofaday.com/work/chill-and-grill-festival monthly 0.5 2021-07-12 https://www.haleofaday.com/work/edge-academy monthly 0.5 2021-07-10 https://www.haleofaday.com/work/stylemakers monthly 0.5 2021-11-13 https://www.haleofaday.com/work/the-next-wave monthly 0.5 2021-11-13 https://www.haleofaday.com/work/holiday-campaign monthly 0.5 2021-11-13 https://www.haleofaday.com/work/taiwan-programmatic-summit monthly 0.5 2021-07-10 https://www.haleofaday.com/work/the-trade-desks-ipo monthly 0.5 2021-07-12 https://images.squarespace-cdn.com/content/v1/607d9ab961b61553f4589035/addb002c-61d1-43b0-97aa-99a392a38822/mc_092116573.jpg Shana Hale | Work - The Trade Desk's IPO https://www.haleofaday.com/work/misconnections-campaign monthly 0.5 2021-11-13 https://www.haleofaday.com/work/values-campaign monthly 0.5 2021-11-13 https://images.squarespace-cdn.com/content/v1/607d9ab961b61553f4589035/1626018959226-Q6IZ6Q4DB4ZCI2RJ6CR7/Vision_final.jpg Shana Hale | Work - Values Campaign https://images.squarespace-cdn.com/content/v1/607d9ab961b61553f4589035/1626095931865-LS6U6T3TCUE2IDYTF0MR/Agility_FINAL.jpg Shana Hale | Work - Values Campaign https://images.squarespace-cdn.com/content/v1/607d9ab961b61553f4589035/1626018923971-BJABJOW43O2KX08GIGRQ/jgh_GRIT_final_DELIVERED.jpg Shana Hale | Work - Values Campaign Grit illustrated by James Gulliver Hancock https://images.squarespace-cdn.com/content/v1/607d9ab961b61553f4589035/d963e36b-907f-4436-9925-3f51fc4ca841/Full-Hearted_FINAL-2.jpg Shana Hale | Work - Values Campaign https://images.squarespace-cdn.com/content/v1/607d9ab961b61553f4589035/5416da56-2c2f-438f-9a19-3942a2a5776a/Openness_03_03.jpg Shana Hale | Work - Values Campaign https://images.squarespace-cdn.com/content/v1/607d9ab961b61553f4589035/1626096009744-0VJJ80IJHKCHEI6VXHVT/generosity4_fix.jpg Shana Hale | Work - Values Campaign https://www.haleofaday.com/work/unified-id-branding monthly 0.5 2021-11-13 https://images.squarespace-cdn.com/content/v1/607d9ab961b61553f4589035/1626105423864-WJCKIGVQ6A0MN9MWLC9H/UnifiedID2-logo-RGB-FullColor-with20-1920x1080-Centered.png Shana Hale | Work - Unified ID Branding - Unified ID 2.0 Logo and Identity Unified ID 2.0 (UID 2.0) in an industry wide initiative built by The Trade Desk. It is an open-source identity framework that enables the same cross-site targeting and attribution as third-party cookies, but with stricter processes and controls. It has been adopted by a number of advertisers, publishers and partners across the internet. https://www.haleofaday.com/work/groundswell monthly 0.5 2021-11-13 https://www.haleofaday.com/work/solimar monthly 0.5 2021-11-13 https://www.haleofaday.com/work/additional-video-content monthly 0.5 2021-11-13 https://www.haleofaday.com/work/worst-ad-campaign monthly 0.5 2021-11-13 https://www.haleofaday.com/work/what-matters-campaign monthly 0.5 2021-11-13